Wednesday 28 August 2013

Request For Proposals Details: 2013 Branding and Web-design Project

Lacombe Regional Tourism and Marketing Association
Request For Proposals 2013 Branding and Web-design Project
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Summary
The Lacombe Regional Tourism and Marketing Association is requesting proposals for their 2013 Lacombe Regional Tourism Branding and Web-design Project. This is a 2-part project, where bids can be submitted for one or both parts of the project. This process will include large amounts of collaboration with Lacombe Regional Tourism’s members, community and funding partners, regional industry leaders and more. This is a concept to completion project. The purpose of this RFP is to provide a fair evaluation for all candidates, and to provide the candidates with the evaluation criteria against which they will be judged.

Proposal Guidelines and Requirements
This is an open and competitive process.

Proposals must be received before 12:00pm/ noon Mountain Time on Thursday September 19, 2013 to be considered.

The proposal must contain the signature of a duly authorized officer or agent of the company submitting the proposal.

The price you quote should be inclusive. If your price excludes certain fees or charges, you must provide a detailed list of excluded fees with a complete explanation of the nature of those fees.

If the execution of work to be performed by your company requires the hiring of subcontractors you must clearly state this in your proposal. Subcontractors must be identified and the work they will perform be defined.


Part 1 - Branding
Please show us your intent by submitting a proposal with a budget price detailing the cost and process for creating a brand for Lacombe Regional Tourism. Also feel free to include any other relevant information.

Proposals should highlight the following:
  1. 1.Project Work plan and timeline
  2. 2.Conducting Research (Gathering and Analysing Data)
  3. 3.Creation of a brand position
  4. 4.Creation of a brand promise
  5. 5.Creation and Development of Tourism Products through the Brand
  6. 6.Creation of a final logo and tag-line
  7. 7.Creation of brand standards
  8. 8.Creation of marketing materials including but not limited to letterhead, advertisement templates, website template, 2014 visitor guide cover, forms etc.
Part 2 – Website Re-design
Please show us your intent by submitting a proposal with a budget price detailing the cost and process to design and develop a new website for Lacombe Regional Tourism. The existing websites were originally designed and produced around 2008 (see www.lacombetourism.com and www.lacombeevents.ca). The current sites are hosted externally, with content being maintained using in-house resources.

Purpose
Lacombe Regional Tourism currently has a web presence that is outdated in appearance, structure, functionality and in the presentation of content. An opportunity exists to re-engineer the site to better reflect the brand of LRT and incorporate the latest web technologies. Upon completion of the development of the site, LRT will assume full responsibility for the website content, maintenance and administration. All content, coding and graphics will become the sole property of Lacombe Regional Tourism.

Description
Create a flexible, informative, up-to-date tourism website that is easy to maintain and is viewable by desktop and mobile devices. In addition to designing a user-friendly site with an intuitive interface, you must also incorporate a web-based, database-driven content management system that allows key personnel to easily update content without directly accessing source code. Our current site uses Joomla 1.5.26. Any content management system chosen must have the ability to produce blogs, surveys and forms, with a directory to easily navigate the site. For pages that are not yet in existence, the preference is to have user-selectable, predefined templates to chose from that dictate the layout and the colour scheme. Any areas where a log in is required must be authenticated using active directory. If you would like to discuss detailed information contact Marie Peron via telephone (403 755-6935), regular mail (#100, 5005 – 50th(Barnett) Avenue, Lacombe AB, T4L 2L1), or email ( Lacombemuseum@gmail.com) prior to submitting your proposal.

LRT will continue to use their current hosting service so this should not be included in the proposal.

Proposals should highlight the following:
  1. 9.Project Work plan and timeline
  2. 10.Writing services
  3. 11.Licence to web fonts
  4. 12.Access to royalty-free images
Contract Terms
Lacombe Regional Tourism will negotiate contract terms upon selection, and a project will be awarded upon signing of an agreement or contract, which outlines terms, scope, budget and other necessary items.

Qualifications for Branding and Web-design Project

List five of the most recent and/or relevant brands that your firm has produced that reflects your work and relevancy to this project. List the role your firm played in each project.

List five websites your firm has produced that reflects your work and relevancy to this project. List the role your firm played in each project. Please submit the URLs for these sites, and only currently live sites should be included.

Describe your experience producing sites for tourism organizations or regional destinations.

Provide reference information for three former or current clients.

Briefly outline your firm’s organizational capacity to produce the Lacombe Regional Tourism new Brand and Website (such as staff, equipment, software, physical space, office location, etc).

Provide company profile, length of time in business and core competencies.

Briefly describe the staff that will be assigned to the project and their expertise such as brand and product development, web staff, communications person, writer, etc.

Please be advised that all content and materials produced will be the sole property of Lacombe Regional Tourism & Marketing Association.

Please respond in writing with all relevant details, to express interest in this project. All proposals are to be submitted and confirmed by 12:00pm/ noon Mountain Time on Thursday September 19, 2013 to be considered.

RFP’s can be sent to:

Lacombe Regional Tourism and Marketing Association
#100, 5005 – 50th Avenue
Lacombe, AB
T4L 2L1
Attention: Marie Péron, Executive Director

Lacombe Regional Tourism and Marketing Association reserves the right to reject any and all proposals.

If you have any further questions regarding the project please do not hesitate to contact me at 403-755-6935

Sincerely,

Marie Péron
Executive Director
Lacombe Regional Tourism and Marketing Association

Source: http://www.lacombetourism.com/news/36-request-for-proposals-2013-branding-and-web-design-project

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