Friday, 17 January 2014

Request for Proposals Website ReDesign and Development 2014

Request for Proposals Website ReDesign and Development 2014

Summary and scope of intended project

Music Worcester is seeking to redesign its website, New leadership and a new focus in its marketing efforts are serving as the main catalysts for this RFP announcement.

The key goals for Music Worcester (MW) are to generate an eventual website that:

1. clearly presents who MW is, what MW does, and how MW does what it does in a clear, visually stunning manner with easy navigation;
2. integrates necessary elements of MW operations (social media, Salesforce-based CRM ticketing and donation systems, audio and visual files from performers) seamlessly and appealingly;
3. quickly and clearly confirms the quality of performers MW brings to Central Massachusetts as well as performance details to potential customers;
4. is built in WordPress or similar platform so MW staff can fully run the website after creation; and
5. functions on all types of devices (desktops, laptops, Apple products, notebooks, mobile phones, etc.) and works in all major web browsers (Chrome, Explorer, Firefox, etc.).

Please note – while MW is not seeking a full re-branding campaign, the organization has made recent decisions regarding a new logo and is seeking to have the new website reflect the vibrancy of its concert offerings. Also, MW is ideally looking for an entity who can take on all aspects of the website redesign itself and not sub-contract major parts of the job.

Guidelines for proposals

Proposals should be submitted to Adrien Finlay, Executive Director, at before February 1, 2014. Materials that cannot be emailed, such as larger files on CD or DVD, may be mailed to 323 Main St., Worcester, MA 01608.

Please submit the following with your proposal:

- Letter/email of introduction
- Proposal that highlights how you and/or your firm would address MW’s main concerns as outlined above (expected timetable for project components would be appreciated as well)
- Main qualifications of you and/or your staff
- Proposed budget and fees for the entire project
- List or links to your work that you believe best presents your and/or your firm’s work as a website designer

Please note – MW has approximately $12,000 set aside for this project and will consider proposals with budgets up to $15,000. Your proposed budget must be all-encompassing – all costs associated with bringing a website from an idea to actuality and handing it over to MW staff must be included.

RFP Source: